Category Archives: Ideas

Day 51: Ms. Brennan, US Postmaster General

On this day in 1792, President George Washington signed the Postal Service Act which created the U.S. Postal Service and outlined the congressional power to establish mail routes. So, it seemed appropriate to write to our new Postmaster General. Megan Brennan took over the 500,000 employee organization on February 1st.


Day 51

Dear Ms. Brennan,

Congratulations on becoming the 74th, and first female, Postmaster General!

Today marks the 223rd anniversary of President George Washington signing the Postal Service Act into law and outlining the congressional power to establish mail routes in our country. In observance of this occasion, I took this opportunity to reflect on our postal system and the how it has changed in the recent years.

I’m just another one of your 300 million customers. That said, I’m responsible for generating at least one first class single piece mail item every day (you’re welcome). I know that’s not much when you consider the 513 million mail pieces that you deliver every day, but perhaps I can suggest a way to increase your first class single piece mail business.

Day 51I’ve committed to sending one handwritten letter every day for a year – you’re Day 51. Many people tell me that they have been inspired by my project to write more letters. This is a good thing for you. Now, my platform isn’t such that the ripples of my project alone are likely to make a noticeable difference for you, but from someone who specializes in helping organizations strategically use story to achieve business objectives, I see an opportunity for you to invest in nontraditional marketing efforts to fuel more of these kinds of endeavors. It’s not that Americans lack a desire to write and send letters, we lack inspiration. And inspiration can be created.

Just an idea. If you share my vision that an opportunity exists and want to explore this further, you know where to find me.

Reed Sandridge

PS. I grew up “down the road” from you in Mechanicsburg.