Day 31: Dan Bane, Trader Joe’s

The staff at Trader Joe’s is so cheerful and friendly a trip to TJ’s is like free therapy! Well, not free if you buy some of their delicious food. Every business could learn something from how they engage their customers.

Trader Joes

Dear Mr. Bane,

I wanted to send you a letter to tell you that I think Trader Joe’s creates one of the most enjoyable employee-customer experiences of any large-scale retailer. I frequent my local TJ’s – 1101 25th Street in Northwest Washington, DC – often and everyone there is exceptionally pleasant. And while I know your stores are known for this, my local TJ’s does an outstanding job and I wanted you to know.

Crew members are delighted to help find items or make a product suggestion. I once bought the Sublime Ice Cream Sandwiches because an employee told me that they saved her marriage – three times! She might need a little time off by the way. I’m not married, but if I were I would add them to my regular shopping list to keep the relationship strong!

 Keep up the good work. If you ever come to DC – stop in my neighborhood TJ’s and congratulate your team here.

Best regards,
Reed Sandridge


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