Sight is one of the most crucial abilities that we possess. Last Tuesday I was working with Dr. Maria who owns Unique Optique – a funky optical shop in charming downtown Frederick, MD. I don’t wear glasses any more but if I did, I’d buy them here. Very cool place.
I love that they have an old school photo booth that you can pop into snap a photo of how you look in your new specs. Lots of people have left their photos to be posted all over the photo booth.
Dr. Maria is not only a respected optometrist and entrepreneur, she’s also got a clear vision (see what I did there!) for social media. “I manage about 10 different social media platforms,” she told me. Wow! I even told her that I thought that might be a few too many. Step 2 of my INSPIRE social media storytelling methodology is to say no to the platforms that you’re not going to focus on. It’s a hard one – but essential to really focusing on the other ones.
Check out Dr. Maria and Unique Optique’s website, blog, Facebook, Instagram, Twitter, Google+, Pinterest and You Tube.
Dr. Maria,
I thoroughly enjoyed meeting you last Tuesday and was extremely impressed with Unique Optique. You can’t help but feel relaxed and comfortable in your beautiful downtown shop.
I embossed this tree on the card – turned out great!
Your commitment and passion for social media impressed me – you understand the commitment as well as the reward that can be earned from telling your story effectively through social channels.
If I can ever be of any assistance, please let me know.
Reed
P.S. I had Lasik a few years ago, but if I still used glasses I’d buy them from Unique Optique – here’s a photo of me with my last pair of glasses.
Those of you who have been following the Year of Letters journey know that I am on the board of directors of Street Sense, a nonprofit that gives economic opportunities to men and women facing homelessness. Capital Bank, a leading local bank in the region, has been helping Street Sense for a couple of years. Last night they held their customer appreciation night at Redwood in Bethesda and they generously invited me and some fellow board members to attend.
