Tag Archives: MD

Day 323: David

Annapolis City Center - Photo: Jaap Hart, Getty Images

Annapolis City Center – Photo: Jaap Hart, Getty Images

A thank you note to a client. I spent the day with them in Annapolis – the charming capital of the state of Maryland.

Day 323


What a great day – spending time with you and your team was a real honor. Taking days like today to step back and reflect on what you do – and even what you are not doing – can not only help shed light on the road ahead, but also bring teams closer together – weaving their voice into the next chapter of the organization.

I look forward to circling back with you to debrief on our discussions today – in the meantime I will compile the notes and send to you.

Reed Sandridge

Day 96: Lianne

Photo: featurefrederick.blogspot.com/

Photo: featurefrederick.blogspot.com/

Another note to one of the companies I got to work with recently on social media narrative. Lianne is the GM and Owner of Nido’s Ristorante in Frederick, MD. I think I ate there many years ago and it’s possible too because it’s been around for almost 30 years – longer than any other downtown restaurant in this charming business district.

Lianne took over the restaurant last year. Like any new owner, she has creative ideas but is very sensitive to the fact that this trattoria has been a long history. This is a place where the chef has been there since it opened and two of the servers have nearly 20 years under their aprons – very impressive.

My only disappointment is that I visited Nido’s while it was closed. The next time, I’ll make sure to be there for dinner!


Another handcrafted liner I put into this envelope.

Another handcrafted liner I put into this envelope.


It was great to meet you last month, learn about Nido’s, and discuss your narrative for social media. I hope our meeting was helpful. I thought I would check in and see how things were going. If I can ever be of any assistance, please let me know.


P.S. I look forward to dining at Nido’s next time I am in Frederick!

Day 92: Mrs. Wunderlich

You may recall on Day 59 I sent my letter to a woman named Charlotte who was celebrating her 98th birthday. Unfortunately my letter was returned to me today with a dull yellow sticker on it stating:


That made me sad, I was very excited for Ms. Charlotte to get my letter as she was one of my favorite $10 recipients of my Year of Giving. Thankfully, I remembered that she had a sister that lived in Annapolis. After a little sleuth work I found her contact information and sat down today to write her a letter.

Day 92

You can see a glimpse of the lining I created for the envelope.


Mrs. Wunderlich, 

In August of 2010 I met you, your husband and your sister Charlotte in Annapolis – I’ve included a few photographs from that day. You may recall I was giving a stranger $10 every day for a year while I was out of work and on Day 248 I gave my $10 to Charlotte. It was a lot of fun.

charlotte todd and jewell-2

Ms. Charlotte, Mrs. Wunderlich, Mr. Wunderlich

reed charlotte and jewell-2


I’ve embarked on a new adventure this year were I write someone a handwritten letter every day for a year and I thought about Charlotte and remembered her birthday was Feb. 28th. I mailed her a card for her 98th birthday to the Metairie address where she used to live but it was returned to me – it said it was “undeliverable as addressed.” Do you have a current address for her? I hope that she is well – she was one of my favorite people I gave my $10 to. I also very much enjoyed meeting you and Mr. Wunderlich and hope that you are well. 

I look forward to hearing from you.

Reed Sandridge

Day 86: Murray

Still no word from anyone from Penn State – I thought for sure someone would find my letter, look up the blog and leave us a message. But nothing so far. As my former boss Mikael used to say, it’s been “radio silence.”

Today, you get a letter to Murray – the likable owner of Hunting Creek Outfitters. I met Murray through Story Distillery – we were working on his social media strategy.

Day 86

Yes, she’s just as soft as she looks.

His store focuses on fly fishing, although Murray admits some visitors come for an entirely different reason. They come to see one of the most beautiful dogs you’ve ever seen: Maizey. This English Spaniel is arguably photographed more than anything else on Market Street. She’s even been on the front page of the paper!

Anyway, Murray is looking to build his Facebook presence – please consider following Hunting Creek Outfitters.

Day 8586

Dear Murray,

I enjoyed meeting you last week and discussing your social media strategy. Your desire to see clear results from your investments in social media is something that I can definitely relate to. It’s often difficult to see how your time and money spent on online media translate into your bottom line.

I hope I was able to help answer some questions. Please don’t hesitate to contact me if I can ever be of assistance.

All the best to you (and Maizey!)
Reed Sandridge

Murray uses some old school social media outside his store - this is is one of my favorite messages he's posted.

Murray uses some old school social media outside his store – this is is one of my favorite messages he’s posted. Photo: Hunting Creek Outfitters

Day 85: Richard

I used to have a stone that I kept in a small box of prized possessions. It wasn’t a valuable stone like a diamond or aquamarine or some other type of precious stone. Nope, it was a simple stone. Ok, it was a rock.

I have no idea what kind of rock it was – it was dark in color but not like obsidian. More like the color of slate. I picked it up near the shore of a river while looking for rocks to skip across the water’s surface. I picked it up and reached back to launch it across the river hoping that it would skip enough times to land safely on the other side. But this rock felt different – it had significant weight and a smooth polished feel to it and I decided to drop it in my pocket instead. I have no idea what I thought I was going to do with it, but I wanted to keep it.

earthlyelementsWell, apparently lots of people collect rocks – and not just 9-year-old cub scouts. Richard Bailey is a geologist and owner of Earthly Elements in Frederick, MD. “We’re the only rock shop in the state of Maryland,” he told me leaning back in a chair behind the counter. His welcoming shop feels more like someone’s home than a business – there are a pair of boots sitting just inside the door. He says on a busy Saturday he easily gets over a thousand people visiting the store.

He and I were meeting to discuss how social media can help his business. It was a fascinating meeting – and I learned a lot about rocks. Who buys them. Why. And which ones sell the best.

Oh, and if you’re wondering. I no longer have my rock. I know it made it to my freshman year dorm, but I’m quite certain I didn’t have it when I moved out.

Day 8586-2

Dear Richard,

What a pleasure it was to talk to you about Earthly Elements and the story you are creating for social media. I was impressed with your shop as well as your understanding of the niche market that you are in. I hope that you will continue to invest in your Facebook presence – I believe you have a lot of untapped potential there. If I can ever be of assistance, please let me know.

All the best,

P.S. I mentioned your shop to my father and he has been in and purchased stones there a couple of times. I told him to say hello if he stops in again.