Tag Archives: Frederick

Day 96: Lianne

Photo: featurefrederick.blogspot.com/

Photo: featurefrederick.blogspot.com/

Another note to one of the companies I got to work with recently on social media narrative. Lianne is the GM and Owner of Nido’s Ristorante in Frederick, MD. I think I ate there many years ago and it’s possible too because it’s been around for almost 30 years – longer than any other downtown restaurant in this charming business district.

Lianne took over the restaurant last year. Like any new owner, she has creative ideas but is very sensitive to the fact that this trattoria has been a long history. This is a place where the chef has been there since it opened and two of the servers have nearly 20 years under their aprons – very impressive.

My only disappointment is that I visited Nido’s while it was closed. The next time, I’ll make sure to be there for dinner!


Another handcrafted liner I put into this envelope.

Another handcrafted liner I put into this envelope.


It was great to meet you last month, learn about Nido’s, and discuss your narrative for social media. I hope our meeting was helpful. I thought I would check in and see how things were going. If I can ever be of any assistance, please let me know.


P.S. I look forward to dining at Nido’s next time I am in Frederick!

Day 86: Murray

Still no word from anyone from Penn State – I thought for sure someone would find my letter, look up the blog and leave us a message. But nothing so far. As my former boss Mikael used to say, it’s been “radio silence.”

Today, you get a letter to Murray – the likable owner of Hunting Creek Outfitters. I met Murray through Story Distillery – we were working on his social media strategy.

Day 86

Yes, she’s just as soft as she looks.

His store focuses on fly fishing, although Murray admits some visitors come for an entirely different reason. They come to see one of the most beautiful dogs you’ve ever seen: Maizey. This English Spaniel is arguably photographed more than anything else on Market Street. She’s even been on the front page of the paper!

Anyway, Murray is looking to build his Facebook presence – please consider following Hunting Creek Outfitters.

Day 8586

Dear Murray,

I enjoyed meeting you last week and discussing your social media strategy. Your desire to see clear results from your investments in social media is something that I can definitely relate to. It’s often difficult to see how your time and money spent on online media translate into your bottom line.

I hope I was able to help answer some questions. Please don’t hesitate to contact me if I can ever be of assistance.

All the best to you (and Maizey!)
Reed Sandridge

Murray uses some old school social media outside his store - this is is one of my favorite messages he's posted.

Murray uses some old school social media outside his store – this is is one of my favorite messages he’s posted. Photo: Hunting Creek Outfitters

Day 85: Richard

I used to have a stone that I kept in a small box of prized possessions. It wasn’t a valuable stone like a diamond or aquamarine or some other type of precious stone. Nope, it was a simple stone. Ok, it was a rock.

I have no idea what kind of rock it was – it was dark in color but not like obsidian. More like the color of slate. I picked it up near the shore of a river while looking for rocks to skip across the water’s surface. I picked it up and reached back to launch it across the river hoping that it would skip enough times to land safely on the other side. But this rock felt different – it had significant weight and a smooth polished feel to it and I decided to drop it in my pocket instead. I have no idea what I thought I was going to do with it, but I wanted to keep it.

earthlyelementsWell, apparently lots of people collect rocks – and not just 9-year-old cub scouts. Richard Bailey is a geologist and owner of Earthly Elements in Frederick, MD. “We’re the only rock shop in the state of Maryland,” he told me leaning back in a chair behind the counter. His welcoming shop feels more like someone’s home than a business – there are a pair of boots sitting just inside the door. He says on a busy Saturday he easily gets over a thousand people visiting the store.

He and I were meeting to discuss how social media can help his business. It was a fascinating meeting – and I learned a lot about rocks. Who buys them. Why. And which ones sell the best.

Oh, and if you’re wondering. I no longer have my rock. I know it made it to my freshman year dorm, but I’m quite certain I didn’t have it when I moved out.

Day 8586-2

Dear Richard,

What a pleasure it was to talk to you about Earthly Elements and the story you are creating for social media. I was impressed with your shop as well as your understanding of the niche market that you are in. I hope that you will continue to invest in your Facebook presence – I believe you have a lot of untapped potential there. If I can ever be of assistance, please let me know.

All the best,

P.S. I mentioned your shop to my father and he has been in and purchased stones there a couple of times. I told him to say hello if he stops in again.

Day 82: Dr. Maria

Sight is one of the most crucial abilities that we possess. Last Tuesday I was working with Dr. Maria who owns Unique Optique – a funky optical shop in charming downtown Frederick, MD. I don’t wear glasses any more but if I did, I’d buy them here. Very cool place.

photoboothI love that they have an old school photo booth that you can pop into snap a photo of how you look in your new specs. Lots of people have left their photos to be posted all over the photo booth.

Dr. Maria is not only a respected optometrist and entrepreneur, she’s also got a clear vision (see what I did there!) for social media. “I manage about 10 different social media platforms,” she told me. Wow! I even told her that I thought that might be a few too many. Step 2 of my INSPIRE social media storytelling methodology is to say no to the platforms that you’re not going to focus on. It’s a hard one – but essential to really focusing on the other ones.

Check out Dr. Maria and Unique Optique’s website, blog, Facebook, Instagram, Twitter, Google+, Pinterest and You Tube.

Day 81-2

Dr. Maria,

I thoroughly enjoyed meeting you last Tuesday and was extremely impressed with Unique Optique. You can’t help but feel relaxed and comfortable in your beautiful downtown shop.

My attempt at an embossed tree on Dr. Maria's card.

I embossed this tree on the card – turned out great!

Your commitment and passion for social media impressed me – you understand the commitment as well as the reward that can be earned from telling your story effectively through social channels.

If I can ever be of any assistance, please let me know.

P.S. I had Lasik a few years ago, but if I still used glasses I’d buy them from Unique Optique – here’s a photo of me with my last pair of glasses.

Day 78: Gerry Hicks, The Trail House

Day 78

I made a bicycle embossed card for Gerry! I didn’t have a stamp of a backpacker or a campfire.

You saw in my post on Tuesday that I was up in Frederick, MD doing some work. I’ve got a few thank-yous to write. Here’s one to Gerry Hicks who opened The Trail House with her husband Clyde in 1984.

It’s a great outdoors shop and you’ll love the people who work there. If you’re in Frederick, stop in and say hello. They gave me a cool Nalgene water bottle – I’ve promised to photograph it some place interesting. I don’t rock climb or do a lot of hiking, but I have made about 100 skydives, so maybe I’ll take this thing to 14,000 feet and enjoy a cold, refreshing beverage on the way down. Stay tuned for the photo!

Day 78-2


Dear Gerry,

I just wanted to drop you a note to thank you for taking time to speak with me last week about The Trail House and your experiences with social media. I enjoyed our discussion and meeting your staff. I thought a lot about our conversation since Tuesday and how your business has changed since opening the store 30 years ago.

Your Facebook post on Tuesday evening sharing Jennifer Pharr Davis’ course on preparing for a hike of the Appalachian Trail is a perfect example of the 80/20 rule I mentioned – giving your audience something they can use.

Keep up the good work. Let me know if I can ever be of any assistance.

All the best,

P.S. Be on the look out for some photos of me with The Trail House water bottle!