Day 78: Gerry Hicks, The Trail House

Day 78

I made a bicycle embossed card for Gerry! I didn’t have a stamp of a backpacker or a campfire.

You saw in my post on Tuesday that I was up in Frederick, MD doing some work. I’ve got a few thank-yous to write. Here’s one to Gerry Hicks who opened The Trail House with her husband Clyde in 1984.

It’s a great outdoors shop and you’ll love the people who work there. If you’re in Frederick, stop in and say hello. They gave me a cool Nalgene water bottle – I’ve promised to photograph it some place interesting. I don’t rock climb or do a lot of hiking, but I have made about 100 skydives, so maybe I’ll take this thing to 14,000 feet and enjoy a cold, refreshing beverage on the way down. Stay tuned for the photo!

Day 78-2

 

Dear Gerry,

I just wanted to drop you a note to thank you for taking time to speak with me last week about The Trail House and your experiences with social media. I enjoyed our discussion and meeting your staff. I thought a lot about our conversation since Tuesday and how your business has changed since opening the store 30 years ago.

Your Facebook post on Tuesday evening sharing Jennifer Pharr Davis’ course on preparing for a hike of the Appalachian Trail is a perfect example of the 80/20 rule I mentioned – giving your audience something they can use.

Keep up the good work. Let me know if I can ever be of any assistance.

All the best,
Reed

P.S. Be on the look out for some photos of me with The Trail House water bottle!

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