Tag Archives: outdoors

Day 86: Murray

Still no word from anyone from Penn State – I thought for sure someone would find my letter, look up the blog and leave us a message. But nothing so far. As my former boss Mikael used to say, it’s been “radio silence.”

Today, you get a letter to Murray – the likable owner of Hunting Creek Outfitters. I met Murray through Story Distillery – we were working on his social media strategy.

Day 86

Yes, she’s just as soft as she looks.

His store focuses on fly fishing, although Murray admits some visitors come for an entirely different reason. They come to see one of the most beautiful dogs you’ve ever seen: Maizey. This English Spaniel is arguably photographed more than anything else on Market Street. She’s even been on the front page of the paper!

Anyway, Murray is looking to build his Facebook presence – please consider following Hunting Creek Outfitters.

Day 8586

Dear Murray,

I enjoyed meeting you last week and discussing your social media strategy. Your desire to see clear results from your investments in social media is something that I can definitely relate to. It’s often difficult to see how your time and money spent on online media translate into your bottom line.

I hope I was able to help answer some questions. Please don’t hesitate to contact me if I can ever be of assistance.

All the best to you (and Maizey!)
Reed Sandridge

Murray uses some old school social media outside his store - this is is one of my favorite messages he's posted.

Murray uses some old school social media outside his store – this is is one of my favorite messages he’s posted. Photo: Hunting Creek Outfitters

Day 78: Gerry Hicks, The Trail House

Day 78

I made a bicycle embossed card for Gerry! I didn’t have a stamp of a backpacker or a campfire.

You saw in my post on Tuesday that I was up in Frederick, MD doing some work. I’ve got a few thank-yous to write. Here’s one to Gerry Hicks who opened The Trail House with her husband Clyde in 1984.

It’s a great outdoors shop and you’ll love the people who work there. If you’re in Frederick, stop in and say hello. They gave me a cool Nalgene water bottle – I’ve promised to photograph it some place interesting. I don’t rock climb or do a lot of hiking, but I have made about 100 skydives, so maybe I’ll take this thing to 14,000 feet and enjoy a cold, refreshing beverage on the way down. Stay tuned for the photo!

Day 78-2


Dear Gerry,

I just wanted to drop you a note to thank you for taking time to speak with me last week about The Trail House and your experiences with social media. I enjoyed our discussion and meeting your staff. I thought a lot about our conversation since Tuesday and how your business has changed since opening the store 30 years ago.

Your Facebook post on Tuesday evening sharing Jennifer Pharr Davis’ course on preparing for a hike of the Appalachian Trail is a perfect example of the 80/20 rule I mentioned – giving your audience something they can use.

Keep up the good work. Let me know if I can ever be of any assistance.

All the best,

P.S. Be on the look out for some photos of me with The Trail House water bottle!