Happy St. Patrick’s Day!
I had the pleasure of spending Tuesday in Frederick, MD working with several companies on elevating their social media through the power of storytelling. So much of the social media that you see from companies focuses on their product and not on the real hero of their story – their audience. And I say audience deliberately instead of customers. With social media, we need to focus our messages toward the people who believe what we believe, and not those who want to buy what we sell. It sounds counterintuitive but it works.
After my talk in the morning, which competed with the 8am rise and shine “Kegs and Eggs” festivities two blocks away at the local Irish watering whole, I then visited five local companies and sat down with each of them to work on crafting their social story.
It was a fun day chock full of thought provoking conversations. I enjoyed getting to know each of the businesses I worked with and am thankful to the Downtown Frederick Partnership for making it all happen. They’re a fantastic organization working to enhance, promote and preserve the charming downtown area of Frederick. The next time you’re there, please stop into these five businesses and say hello. Tell them Reed sent you.
Gerry at The Trail House
Richard at Earthly Elements
Murray at Hunting Creek Outfitters
Maria at Unique Optique
and Lianne at Nido’s
Dear Kara, Brittany and Danielle,
Thank you so much for inviting me to speak at the Competitive Edge Series today– I thoroughly enjoyed meeting you and so many of the wonderful people that represent the companies from your vibrant downtown business district.
I particularly enjoyed meeting one on one with some of the businesses and working with them on creating an effective social media presence. I look forward to keeping in touch with them – as well as with each of you.