Author Archives: Reed Sandridge

Day 88: Tim Cook, Apple Inc.

Photo: apple.com

Photo: apple.com

Lately tempers have been flaring over the incendiary legislation being introduced into several state legislatures. They’re referred to as Religious Freedom Bills – something that would be hard not to support given the history of our our earliest immigrants. But if the very freedom that a bill provides establishes a lawful way to discriminate against a certain part of our population, then we fail in creating a society based upon the immortal declaration that Thomas Jefferson so carefully instilled into our history. We strip our history of the progress made in civil rights – we might as well be having this conversation 55 years ago at the Woolworth’s lunch counter in Greensboro, NC.

Tim Cook, CEO of Apple, wrote an excellent opinion piece for the Washington Post where he offered a different lens in which to view this discussion. I encourage you to read it and trust that it will provoke you to “think different” about this situation – after all that is Apple’s motto.

Day 88

Dear Mr. Cook,

Your open letter to the Washington Post was outstanding. I was extremely impressed by the way you talked about the debate over “religious freedom” legislation. You did something brilliant in the letter – you changed the story from one about politics and religion to one about a more universal value about how we treat our brothers and sisters in our community. Skilled leaders do just that – change the narrative to one that allows a greater audience to see a subject more clearly.

Thank you for thinking differently,

Reed Sandridge
PO Box 53065
Washington, DC 20009

 P.S. Good luck with that watch!

Sunday Notes & Letters for Week 14

Photo: sineadgleeson.com

Photo: sineadgleeson.com

I got a few letters back this week. The first one was a response to my letter on Day 65 to House of Cards creator Beau Willimon. I use the word response pretty liberally. I actually heard from Netflix. It was a form letter thanking me for being such a huge fan of Netflix – which isn’t exactly true, I’m fairly indifferent to Netflix. My letter was to Mr. Willimon and had no reference to me being a fan of their service. I’m sure Mr. Willimon will be writing back shortly – after all I did tweet at him.

Another letter was from my Aunt Kay who I wrote to on Day 52. She thanked me for my letter to her and let me know that she would probably be back in DC in the next couple of weeks. That’s great – I always enjoy spending time with her.

Finally I got a letter from my friend Aimee from Day 5 thanking me for my handwritten letter and absurdly late wedding gift. You may recall that I couldn’t remember whether or not I had sent them a gift or not for their 2013 wedding! Yep, I was really late…more than Emily Post’s “you’ve got a year” advice.

So all in all it was a good week. Well, with the exception of an irritating email from Google Adsense that informed me that they were terminating my agreement with them due to a violation of their terms and guidelines and that I was banned for life. Furthermore, they reneged on their promise to pay me for allowing companies to advertise on my blog. It’s not a ton of money – trust me I’m not quitting my day job – but it would have helped offset the cost of postage, stationery, etc. They won’t even tell me how I violated their terms and guidelines – that’s the most annoying part. In response to my appeal, they just offered some snooze-inducing stock language that says they’d love to tell me why they’ve taken this action against me BUT….they can’t:

We understand that you may want more information about your account activity, however, in order to protect our proprietary detection systems, we are unable to provide further details. Thank you for understanding.

Well, thanks for nothing Google. And shame on you. I expected more from a company who touts the phrase “Don’t Be Evil” as their motto and states their mission as, “facilitating access to information for the entire world” – well, unless of course that information is about Google themselves.  I will be looking for other advertising ideas to help offset the costs of the website. If you have any suggestions of reputable, honest (i.e. won’t keep my money!) marketing partners – drop me a note.

Day 87: Patricia

Today’s letter is to my friend Patricia who bought me my favorite set of personalized stationery. It’s made by Crane & Co. – for those of you who are not paper geeks like me, Crane is a legend in the paper business. They’ve been crafting fine paper products in New England since before we won our independence from Britain -yeah, a really long time.

Day 87-3A little over four years ago Patricia gave me this wonderful box of personalized stationery. As I mention in the letter, the beauty of such a gift is that it lasts a long time and you can celebrate your friendship with the person who gave you the gift every time you sit down to compose a letter. I like that about it. Every time I write a letter on this stationery I remember her and her generous and thoughtful gift.

Day 87-2

Dear Patricia,

I’m writing you this letter from Northside Social – half expecting to see you walk in the door any minute. I’m pretty sure that you introduced me to this spot – it’s exceptional. I just had a cappuccino and the egg and sausage sandwich – delicious!

Day 87I wanted you to know that I love this stationery that you gave me. I don’t use it often – just for special occasions. Times when I want to make an uncommon impression – the last time was on Jan. 2nd when I wrote our new mayor Muriel Bowser. Giving fine stationery is a thoughtful gift – it lasts a long time and allows the recipient to reflect on their friendship every time they sit down to write something important.

Let’s get together soon – I know that your scheduled is about to become unhinged and you’ll be sucked into the vortex for the next 8 months.

Reed

P.S. Glad to hear your ‘hood is getting a coffee shop – even if it isn’t as cool as Northside Social – it’s better than nothing.

Day 86: Murray

Still no word from anyone from Penn State – I thought for sure someone would find my letter, look up the blog and leave us a message. But nothing so far. As my former boss Mikael used to say, it’s been “radio silence.”

Today, you get a letter to Murray – the likable owner of Hunting Creek Outfitters. I met Murray through Story Distillery – we were working on his social media strategy.

Day 86

Yes, she’s just as soft as she looks.

His store focuses on fly fishing, although Murray admits some visitors come for an entirely different reason. They come to see one of the most beautiful dogs you’ve ever seen: Maizey. This English Spaniel is arguably photographed more than anything else on Market Street. She’s even been on the front page of the paper!

Anyway, Murray is looking to build his Facebook presence – please consider following Hunting Creek Outfitters.

Day 8586

Dear Murray,

I enjoyed meeting you last week and discussing your social media strategy. Your desire to see clear results from your investments in social media is something that I can definitely relate to. It’s often difficult to see how your time and money spent on online media translate into your bottom line.

I hope I was able to help answer some questions. Please don’t hesitate to contact me if I can ever be of assistance.

All the best to you (and Maizey!)
Reed Sandridge

Murray uses some old school social media outside his store - this is is one of my favorite messages he's posted.

Murray uses some old school social media outside his store – this is is one of my favorite messages he’s posted. Photo: Hunting Creek Outfitters

Day 85: Richard

I used to have a stone that I kept in a small box of prized possessions. It wasn’t a valuable stone like a diamond or aquamarine or some other type of precious stone. Nope, it was a simple stone. Ok, it was a rock.

I have no idea what kind of rock it was – it was dark in color but not like obsidian. More like the color of slate. I picked it up near the shore of a river while looking for rocks to skip across the water’s surface. I picked it up and reached back to launch it across the river hoping that it would skip enough times to land safely on the other side. But this rock felt different – it had significant weight and a smooth polished feel to it and I decided to drop it in my pocket instead. I have no idea what I thought I was going to do with it, but I wanted to keep it.

earthlyelementsWell, apparently lots of people collect rocks – and not just 9-year-old cub scouts. Richard Bailey is a geologist and owner of Earthly Elements in Frederick, MD. “We’re the only rock shop in the state of Maryland,” he told me leaning back in a chair behind the counter. His welcoming shop feels more like someone’s home than a business – there are a pair of boots sitting just inside the door. He says on a busy Saturday he easily gets over a thousand people visiting the store.

He and I were meeting to discuss how social media can help his business. It was a fascinating meeting – and I learned a lot about rocks. Who buys them. Why. And which ones sell the best.

Oh, and if you’re wondering. I no longer have my rock. I know it made it to my freshman year dorm, but I’m quite certain I didn’t have it when I moved out.

Day 8586-2

Dear Richard,

What a pleasure it was to talk to you about Earthly Elements and the story you are creating for social media. I was impressed with your shop as well as your understanding of the niche market that you are in. I hope that you will continue to invest in your Facebook presence – I believe you have a lot of untapped potential there. If I can ever be of assistance, please let me know.

All the best,
Reed

P.S. I mentioned your shop to my father and he has been in and purchased stones there a couple of times. I told him to say hello if he stops in again.