Author Archives: Reed Sandridge

Day 84: Anonymous letter left in Berkey Creamery in State College, PA

Day 84-2I am in State College, PA today – the home of Penn State University. I decided to leave an anonymous letter at one of my favorite places here: Berkey Creamery.

As a land grant school, Penn State has a long history with agriculture. The Berkey Creamery opened exactly 150 years ago – that’s the main reason I stopped in, not for the ice cream, but to pay tribute to a historical institution.

They sell ice cream, butter, cheese, milk – they pretty much have any dairy product you can imagine. Their ice cream is delicious. Legend has it that on average only four days elapse between the cow and your newly dipped cone. That’s pretty awesome. My favorite flavor is the Cookies N Cream – a rich vanilla with chunks of Oreo cookies mixed together.

I left the letter on my chair. Two men quickly sat down – but I don’t think they saw the letter. They were too distracted by the massive mounds of ice cream that were piled on the cake cone. I don’t blame them. Hopefully someone finds the letter and drops us a note here on the blog.

I repurposed a colorful bag from the Paper Source to make the liner of this envelope.

I repurposed a colorful bag from the Paper Source to make the liner of this envelope.

“A person won’t remember if you send a thank you note, and they won’t forget if you don’t.”
-Mary Watt New

Hopefully receiving this will brighten your day and inspire you to send someone a handwritten note.

Day 83: Mr. Landrum, Ray’s The Steaks

I don’t think this letter needs a lot of intro – go ahead and dig in. The only thing that might be helpful is to know that Mr. Landrum, whose first name is Michael not Ray, has a bunch of restaurants in the DC area that all have the name Ray in them.

Happy reading!

Day 83

Dear Mr. Landrum,

My brother and sister-in-law had their second child on Wednesday, March 18th – little baby Mackenzie. She weighed 6lbs 15ozs. And both Mom and Mackenzie are doing well – not that you asked but so many people ask those two questions I thought I’d go ahead and get them out of the way.

Anyway, my sister-in-law was really craving mashed potatoes as she recovered from her C-section and I went out with my brother Ryan to pick up some of your delicious streaks and mashed potatoes from Retro Rays only to find that it no longer existed. I love your food, but with all respect it seems like the locations are always changing in some respect I never know which Ray’s is open and what they are selling.

Just a little embossed return address...that's all.

Just a little embossed return address…that’s all.

I suggested to Ryan that we could just get the order next door from Ray’s The Steaks but Ryan told me Ray’s The Steaks doesn’t offer take-out. Now, I’m a bit stubborn (and long-winded as I guess you have discovered) and insisted on going in anyway and asking. And so it is – I learned that Retro Rays doesn’t exist anymore and Ray’s The Steaks indeed doesn’t offer take-out.

The maître d’ suggested we try Ray’s: To The Third but almost immediately acknowledged that they don’t sell steaks and more importantly that specific evening – they also don’t sell mashed potatoes. We knew that because we actually went there first! Then without missing a beat he said, “Don’t worry. I’ll get you some mashed potatoes.” Two minutes later we had a large container of piping hot mashed potatoes in our hands. He wouldn’t accept our money – just smiled and said to Ryan, “Congratulations on your daughter…enjoy.”

Thanks for saving the night.

Reed Sandridge

 

P.S. In case you’re curious about the steaks, I ended up getting some filet mignons from Trader Joe’s and cooked them on the grill. They were very good – but not as good as yours!

Day 82: Dr. Maria

Sight is one of the most crucial abilities that we possess. Last Tuesday I was working with Dr. Maria who owns Unique Optique – a funky optical shop in charming downtown Frederick, MD. I don’t wear glasses any more but if I did, I’d buy them here. Very cool place.

photoboothI love that they have an old school photo booth that you can pop into snap a photo of how you look in your new specs. Lots of people have left their photos to be posted all over the photo booth.

Dr. Maria is not only a respected optometrist and entrepreneur, she’s also got a clear vision (see what I did there!) for social media. “I manage about 10 different social media platforms,” she told me. Wow! I even told her that I thought that might be a few too many. Step 2 of my INSPIRE social media storytelling methodology is to say no to the platforms that you’re not going to focus on. It’s a hard one – but essential to really focusing on the other ones.

Check out Dr. Maria and Unique Optique’s website, blog, Facebook, Instagram, Twitter, Google+, Pinterest and You Tube.

Day 81-2

Dr. Maria,

I thoroughly enjoyed meeting you last Tuesday and was extremely impressed with Unique Optique. You can’t help but feel relaxed and comfortable in your beautiful downtown shop.

My attempt at an embossed tree on Dr. Maria's card.

I embossed this tree on the card – turned out great!

Your commitment and passion for social media impressed me – you understand the commitment as well as the reward that can be earned from telling your story effectively through social channels.

If I can ever be of any assistance, please let me know.
Reed

P.S. I had Lasik a few years ago, but if I still used glasses I’d buy them from Unique Optique – here’s a photo of me with my last pair of glasses.

Sunday Notes and Letters for Week 13


I’m now into the 13th week of my year-long journey of letter-writing. I am enjoying it immensely – and I’m surprised by how many people have told me that they have written someone a handwritten letter because of my efforts. Maybe we’ll start a mini writing revolution.

I’ve been thinking about throwing a party at the end of the year and inviting everyone who has been following along as well as those who I’ve written to during the year – and of course anyone who has written me a handwritten letter! I did that with they Year of Giving and it was a lot of fun. Stay tuned for details and if you have any ideas or suggestions on how to make the party unique, please drop me a note.

The letter from Mr. and Mrs. Bresnan

The thoughtful letter from Mr. and Mrs. Bresnan

I recently received a very nice handwritten letter from Mr. and Mrs. Bresnan who I wrote on Day 45. It was a thoughtful note on nice monogramed stationery. I had asked them for advice on writing good letters – they said, “I don’t think you need any tips on what makes a great letter. You certainly have that down pat.” That was very kind of them to say.

I’ll share one last item with you. Last Monday Bernhard “Buddy” Elias, a cousin of Anne Frank, died at the age of 89. He was the teenage Holocaust diarist’s last close relative. Anne Frank started a diary on her 13th birthday and kept it until she and her family were discovered and arrested. She later died in the Bergen-Belsen concentration camp 70 years ago this March.

Berhnard “Buddy” Elias Photo: Doug Mills/The New York Times

She wrote regularly to Kitty – the name she gave to her diary. Through her diaries we get to know her and discover what it was like to be jewish during Nazi controlled Europe during WWII. Her father Otto, the only member of her immediate family to survive the concentration camps, later said of her diaries, “There, was revealed a completely different Anne to the child that I had lost. I had no idea of the depths of her thoughts and feelings.”

Buddy Elias was the president of the Anne Frank Fond which has the original diaries. When you look at how she filled the pages, the steady strokes of broad ink that she used, the way it was organized, you learn more about her than just the words. She even made an entry talking about her fountain pen – a prized possession of hers that she received as a gift from her grandmother when she was nine.

frankdiaryThinking about the this part of history makes my stomach curl. I find it unbelievable that something so horrible could have happened so recently. And while my heart aches when I read through her diaries, I’m thankful for them. Because of her determination to document her story, generations to come will never forget the Franks and know that for every Anne Frank there were millions of others whose story we sadly may never know.

RIP Mr. Elias.

Day 80: Lupita

guasave

This map shows Guasave. Before going there in 1990, I asked my Spanish tutor where it was. I remember him pulling out a map of Mexico. We looked through the index of towns and didn’t see Guasave. He said something like, “Well, either I have a really bad map or that town is pretty small – probably a little bit of both.” He was right. That said, there were even smaller towns around Guasave like El Burrion, Palos Blancos, San Rafael, Las Brisas, etc.

I spent my junior year of high school as an exchange student in the small town of Guasave, Sinaloa on Mexico’s western coast. I lived with a family for the entire year and this Sunday is the birthday of my host mother Lupita.

One of the best year’s of my life – the experience without a doubt helped shape the person I am today. Lupita and her husband Ramiro were great parents for me while I was there. It’s been nearly 10 years since I’ve been there and I have not been good about staying in touch with them – except I would see their son Aurelio somewhat regularly as he was living in Miami and he would stay at my house in DC when he was here for work and I would stay at his place in Miami when work sent me there. Unfortunately for me – he recently moved to San Diego. I’ll have to find a reason to go there too!

Anyway, I owe a lot to Lupita and Ramiro – they took care of me as if I was their own son. I should be a better son and stay in touch more often.

Day 80

Here’s the translated version of my letter…

Lupita,

Happy birthday! Sorry that this letter didn’t arrive before the 22nd. I hope that you enjoyed the day.

It’s been too long since I have written. I’ve noticed that now with Facebook I don’t hardly write or call friends and family. And even though I see the Facebook updates, it’s just not the same. It’s sad that culturally we have lost the tradition of maintaining contact through letter-writing and calls – not texts.

Day 80-2I’m doing well – working a lot and doing various personal projects. I was in touch with Aurelio recently – I hope he’s enjoying living in San Diego. I’m going to miss him when I visit Miami – I enjoyed that I would always get to see him during my business trips there.

I think it’s been eight years or more since I’ve been to Guasave. I have to plan a trip there.

I hope everyone is well. I remember with great fondness my time living with you all – I’ll carry those memories with me forever. Big hugs to Ramiro, Katia and all the extended family.

Hugs,
Jason